UX Consultant, Web Developer (Framer)
3 Designers, 3 Web Developers
The company is a fast-growing SaaS email automation platform that needed a marketing website to clearly communicate its product value, build user trust, and drive sign-ups. I joined the team as a UX Consultant and Web Developer, working alongside three designers and three web developers. The challenge was to design a site that simplified complex product features for a diverse user base, mainly startup founders, marketers, and growth teams. We also needed to deliver the site quickly using no-code tools like Framer so that the marketing team could easily manage updates after launch. We kicked off the project with stakeholder workshops, user interviews, and competitive research to understand user needs and pain points. This early discovery phase revealed key challenges like unclear product differentiation, friction in the signup process, and the need for stronger visual trust signals.
Once we defined the core UX strategy, we moved into designing the information architecture and wireframes. I helped shape the site structure to prioritize clarity and scannability, organizing content under clear sections like Why Loops, Product, Pricing, and Docs. I worked closely with the design team to ensure that UX heuristics guided every decision — from making important features easy to recognize, to keeping visual and interaction patterns consistent. Together, we created prototypes and tested them with target users, refining the navigation, signup flow, and homepage content based on feedback. On the development side, I led the Framer build, focusing on smooth interactions, fast performance, and modular CMS components. This allowed the marketing and product teams to make future updates independently, improving long-term scalability.
The final site delivered a measurable impact. Usability testing showed that users could grasp the product value within 30 seconds, a 40% improvement from early testing rounds. Task success rates for navigating to key sections like pricing and documentation reached 100%, and early analytics data showed a 20% increase in demo requests. For the business, the no-code approach helped us complete the project within six weeks, reducing development costs and empowering the team to maintain the site post-launch. My deliverables included the live Framer site, UX documentation outlining user flows and design guidelines, and an editable documentation section. A key takeaway for me was how early user testing and iterative design significantly boosted both UX quality and business outcomes, reinforcing the value of combining UX strategy with no-code development.